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Foursquare Location-based Mobile Service Launches Self-service Advertising Product
Foursquare , the location-based mobile service launches a new self-service advertising product for independent merchants who want to advertise to the 40 million users when they happen to be in the neighborhood. It is a first at-scale global advertising product that lets small business advertise at a hyper-local level. →
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Holiday Promotions for Fan Engagement
Holiday promotions in Social Media can create a brand buzz and increase fan engagement with posts featuring participants. Seaworld’ Halloween Spooktacular is Theme Park Attraction that runs during weekends through the month of October. SeaWorld Orlando has created an Events Tab that promotes Halloween Spooktacular featuring contests that are running during weekends through the month of October. →
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Real-time Socializing Increases Reach for TV Shows
Audiences are engaging in show conversations on Social Networks while viewing TV and engaging in real-time conversations. Nearly twenty percent read comments and conversations about the show and as high as eight percent write blurbs on the programs they are watching. Content Strategy for TV programming goes beyond channels and interaction points could include apps with →
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Holiday Shopping On Twitter
Twitter has significant influence on shopping and can be seen from the holiday season trend in an Infographic published by Twitter advertising. 30 % Twitter users start Tweeting about holiday shopping in October 55 % Users discuss gift ideas on Twitter 67 % have purchased a product because of twitter 57 % of users use →
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