Holiday promotions in Social Media can create a brand buzz and increase fan engagement with posts featuring participants. Seaworld’ Halloween Spooktacular is Theme Park Attraction that runs during weekends through the month of October. SeaWorld Orlando has created an Events Tab that promotes Halloween Spooktacular featuring contests that are running during weekends through the month of October.

During the splashy daytime event, children and adults alike are immersed in an underwater “fantasea” filled with trick-or-treating, dancing with sea fairies and pumpkin fish, arts and crafts and more.

The contest has been announced with a cover photo of the page and an events tab that has several contests running

1. Which Halloween character are you most like?

2. Become our StarFish of the day

The page is promoted with sponsored stories on Facebook and has links to attractive deals for the month to participate in the contest or purchase a round the year card.

The winners are announced on Facebook as well as tweets with the hashtag #SeaWorldSpooktacular.