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Category: Social Media

  • Social Media Engagement Brings Favorable Brand Impact

    In a five category research by Forrester, a study commissioned by Wildfire, with engaged Social Network users, there is a significant correlation between Intent to Purchase and Brand Preference and Brand Interaction by Social Network followers and engaged users. Likelihood to purchase and recommend is higher for customers who engage with Brands in one of the Social →

  • Beautiful Chipotle Promo Video Goes Viral

    Game App Video “Scare Crow” from Chipotle goes Viral →

  • Twitter Announces First Step Toward An IPO With A Tweet

    Twitter filed for an IPO confidentially under a 2012 law intended to help emerging corporations with less than $1 billion in revenue go public. Seven-year old Twitter, which allows users to send out streams of 140-character messages, has become an indispensable tool for governments, corporations and celebrities seeking to communicate with their audience, and for →

  • Music Apps for Targeting Millennials

    Flurry has shared a peek into the life of a day of US Adult Mobile consumer, using a random sample of 15,271 U.S. iOS users. App usage steadily increases over the course of the day and ultimately peaks in the evening.In an app-centric world, the mobile advertising spend and advertising for your brand needs to be →

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