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Facebook Rolls-out New Page Insights Analytics
Facebook rolled-out new page insights analytics with six separate tabs to analyze the metrics that matter, starting with the “Overview” tab, where you’ll get a snapshot of what’s been happening in your Facebook Page over the past seven days, and you can drill down from there. →
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Foursquare Location-based Mobile Service Launches Self-service Advertising Product
Foursquare , the location-based mobile service launches a new self-service advertising product for independent merchants who want to advertise to the 40 million users when they happen to be in the neighborhood. It is a first at-scale global advertising product that lets small business advertise at a hyper-local level. →
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Holiday Promotions for Fan Engagement
Holiday promotions in Social Media can create a brand buzz and increase fan engagement with posts featuring participants. Seaworld’ Halloween Spooktacular is Theme Park Attraction that runs during weekends through the month of October. SeaWorld Orlando has created an Events Tab that promotes Halloween Spooktacular featuring contests that are running during weekends through the month of October. →
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Real-time Socializing Increases Reach for TV Shows
Audiences are engaging in show conversations on Social Networks while viewing TV and engaging in real-time conversations. Nearly twenty percent read comments and conversations about the show and as high as eight percent write blurbs on the programs they are watching. Content Strategy for TV programming goes beyond channels and interaction points could include apps with… →
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