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How do you Promote Music Video on YouTube?
Lady Gaga’s newest release “Applause” has over 30 Million Views in the week of official release and has stacked over a million social shares as the Music Video has gone viral. →
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TrueView Ads Will Now Run In Games Video
The TrueView ads will run where video advertisements already run in-stream for games video, such as pre-, mid and post-roll. Advertisers pay on a cost-per view basis for TrueView in-stream ads that allow the viewer to skip after five seconds, costing the brand nothing. →
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Dove’s Real Beauty Sketches Becomes The Most Successful Viral Ad Campaign
Dove Real Beauty Sketches, the campaign has generated almost four billion PR and blogger media impressions, which continue to increase daily. Global launch coverage highlights include: — 121 print features — 484 major broadcast news and lifestyle segments — Thousands of online articles that have generated hundreds of thousands of comments, likes and shares — →
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Viral Video Ads
YouTube has announced viewing figures of over 6 billion hours every month, a 50% increase from last year’s figure of 4 billion. For the first time in history there’s now a whole generation of people who’ve grown up watching video on their own terms, consuming it whenever and wherever they want it. Here’s an infographic →
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