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Category: Social Media

  • Campaign Insights for Targeting Mobile Consumer

    Apps will generate revenues of $25 billion in 2013; $16.4 billion will come from smartphone apps and $8.8 billion from tablet apps. Of this $25 billion, 65 percent will come from Apple’s iOS ecosystem, 27 percent from Google’s Android, and the remaining 8 percent from the other mobile platforms. In 2018, app revenues will be →

  • Building Brand with Mobile App Engagement for The Retail Mobile Shopper

    According to a research report, understanding Mobile Path to Purchase in Retail, Mobile now represents a significant portion of Online Retail Shopping with one-third of retail activity being attributed to Mobile devices. Location is the most important factor for Smartphone shoppers while Price and Deals are Top of Mind for the Tablet users. Amazon is the leading →

  • How are Smartphones and Tablets different in their Usage?

    Taco Bell, Seamless, Delta (airlines), Farmers, Goodyear and Ace Hardware, targeted nearby consumers via mobile ad networks such as MoPub and Jumptap  and—in a lot of cases—TWC’s popular smartphone app and with Promoted Tweets. Taco Bell, for instance, was running mobile ads through May on TWC’s app but only when the local temperature exceeded 48 degrees. →

  • Mobile Devices, Local Search and Location-based Advertising

    According to PWC Global Entertainment and Media Outlook, Mobile Ad Revenues are likely to grow as a percentage of Total Advertising Revenue.According to the IAB, Internet ad revenues for Q1 in the U.S. alone were $9.6 billion. The U.S. for all of 2012 is estimated to have brought in $3.5 billion in mobile ad revenues. →

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