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Adidas’ Twitter Campaign
Adidas UK gained 35,000 new Twitter followers during Wimbledon 2013 with clever branding, celebrity endorsement and messaging prior to and during the Championships. “The combined organic and paid for activity helped @AdidasUK to gain about 35,000 new followers and emerge as the number one brand people were mentioning on Twitter during the Wimbledon final.” – Gordon Macmillan →
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Disney’s Planes Buzz in Social Media
Disney’s Planes tells the thrilling and heart-warming story of Dusty, a plane with high-flying dreams of racing. There’s just one small problem: He’s afraid of heights. →
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The Art of Video Marketing
Product Video, Video content and Video Ad Campaigns are the most engaging content types on websites and Social networks. Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors — Comscore The three principles for creating an engagement with video audiences are 1. Keep the →
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Viralize Your Brand Message Using Social Mobile Video Apps
Social Mobile Video Apps, Instagram and Vine with Visuals and Videos engage users and fans, packaging your brand’s message in a short time span and can Viralize your brand’s message on Social networks. Promoting your brand using Social Mobile Video requires making your message exciting and rewarding. Here are seven steps to guide your Social →
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