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Making Your Digital Creative Work
Engaging Audiences with Video and Copy that works in Digital is a creative challenge. It may require more than a well thought through story-board or a gripping headline. →
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#Real-time #Twitter #Advertising Yields Results
“#WantThatHair Twitter program delivered an estimated 41.9 million impressions in three days. Meanwhile, Pantene and #WantThatHair received an estimated 28 million impressions on Oscar Sunday. It also drove a Promoted Tweet engagement rate of 4.7% that blew Twitter’s CPG benchmark of 1.5% out of the water. →
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Digital Video Ad Campaigns Shine with Targeting and Content
Coca-Cola won the Creative Marketer of the Year Award at Cannes Lions and one of the recent campaigns was targeted at teens with a Digital only Marketing strategy. →
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Instagram Video
Source: YouTube →
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