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Advertisers and Publishers Zoom in on Native Sponsorship Ads
Native Sponsorship Ads in Digital is on the rise as most publishers seek revenues beyond the traditional banners. This is often seen in the form of logo placements and native executions such as sponsored columns or stories in Buzzfeed, WSJ and NYT, and has seen a growth in Publishers’ revenues and Digital Sponsorship Advertising Spend with →
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Marketers Focus on Brand Identity for Digital Marketing Success
“Brands that offer a larger vision of the world create a kind of ‘ideological glue’ that invites customers and prospects to express their solidarity by identifying and engaging with the brand. The most powerful brands create communities with their customers based on shared values, culture and sense of identity.” Oreo has successfully engaged audiences globally with its bite →
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Five Ways to Create Digital Experience for your Brand
For Retail Brands User Experience remains key in delivering brand value. Brands are reinventing Digital Experience creating more customized experiences for audiences which could vary from offering unique product features such as “Amazon’s Instant Videos” and enhanced customer engagement on social networks with brand contests to interactive experience with live streaming. →
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