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Retail Brands Engage the Shopper with Digital Advertising
“Mobile coupons have a 10% redemption rate versus traditional coupons’ 1%.” US Retail Digital Advertising Spend growth rate is 29.8 % and CPG Advertising Spend Growth rate is 25.5%. The chart from eMarketer below highlights the rate of growth in Digital Advertising Spend for US Retail Industry. →
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Top Gainer Luxury Brand Prada Leads With Significant Growth in Brand Value
According to Millward Brown Brandz Top 100, 2013 Report, the Brand that has gained significantly over last year (63 %), Top risers 2013, in Brand Value in all segments is Prada. →
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Reaching the Right Audience Increases Digital Ad Spending
According to an eMarketer Report, Digital Ad spending in Mobile, Social and Video will see more advertising dollars. →
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Key Steps to an Effective Video Content Marketing Strategy
You Tube Ads, Video SEO, Social Media Outreach, You Tube Channel Management, Website Embedding and developing the right Content Mix are key to optimizing your Brand presence with an Effective Video Content Marketing Strategy. Social Media Outreach gives Better Search Rankings and improves visibility. Approximately 50 % of You Tube Video views are generated by external sites. →
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