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Eight Ways to Increase your Messaging Relevance
According to a Forrester Study, targeted email campaigns generate up to four times more revenue and profits and social targeted campaigns generate more than five times revenue. →
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Five Steps to Promoting your Brand on Twitter
According to a study by Compete, Retail brands with promoted Tweets have better engagement and conversions on their websites. Twitter users were exposed to Retail Tweets and displayed a higher likelihood to visit the retailer website as well as purchase. The likelihood of purchase increases with the frequency of exposure and the category niche. As →
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Eight Steps to your Brand’s Mobile Engagement Strategy
Consumption patterns show that more time is already spent in mobile apps than browsing the web. Future in-app advertising spend will be driven by far greater use of rich media. Rich media ads and even mobile video will draw consumers into highly engaging brand experiences. Source: Millward Brown 10 Digital Predictions 2013 →
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Five Ways to Humanize your Brand
Social Media has given an all new way for brands to bond with the audiences, which requires your brand design to evolve and create messaging options that are seen as the “voice of the brand”. →
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