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Category: Social Media

  • Ten Steps to guide your Social Media Planning

    “…Brands now need an average of 29 employees to manage over 20,000 daily interactions across 50 social accounts.” →

  • Six Mobile Apps Marketing Mistakes

    Based on discussions with numerous mobile app marketers, the top Mobile Apps Marketing mistakes outlined by a Mobile Apps Solutions provider are: 1. Relying on Traditional Marketing Vehicles 2. Not Tracking and Optimizing Marketing efforts Real-time 3. Ignoring Post-download Events 4. Lack of a Defined App Brand Plan 5. Lack of Apps Marketing Success Metrics →

  • Advertising Optimization with Programmatic Buying

    With Video and Display Advertising leading the growth in Marketing Spend, Programmatic Buying may be the way forward for brands looking at sharpening insights and optimizing advertising spend. Programmatic Buying empowers marketers to buy ads in a specific context determining precisely which consumer gets to see what rather than segment based buys. With Programmatic Buying, →

  • Building Digital Influence for your Brand

    According to Digital Influence Report published by Technorati, Brand budgets are not fully aligned with how the consumers are seeing value and being influenced, to where the brands are spending on Media, largely on account of lack of metrics that help in defining the influence of content on a purchase decision. To understand the key →

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