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Facebook’s Creative Hub Ups The Creative Game
Facebook is scheduled to launch Creative Hub for advertisers on Facebook and Instagram, allowing advertisers to choose the ad formats, view best practices and case studies within a single interface. Facebook’s Creative Hub is aimed at understanding the ad impact real-time while allowing advertisers to test Mock Mobile ads. Creatives and advertisers can now view →
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Native Social Key For Driving Location-Based Targeting Ad Revenues
Location-Based Targeting Revenues for mobile are likely to grow to USD 29.5 billion in 2020 in the next four years up from USD 9.8 billion last year, with Native Social driving the revenue growth. Native Social is defined as graphical and textual brand messaging that is merged into the organic feed-based interfaces of mobile social apps. With →
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Key Insights For Increasing Subscription Box Sales
Subscription Box Service and Products are trending for social commerce with a predictable profitability model on account of high retention rate and recurring revenue. According to a research study by Hitwise, earlier this year, as high as 53 percent subscribers are mobile first with Search and Social bringing in disproportionately higher traffic. Search Campaigns Are Key →
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Five Golden Rules To Win With User Generated Content
UGC, User Generated Content resonates better with the conversion rates for UGC being 5X higher. Brands have reportedly seen an increase of 10 percent in conversion rates when User generated content has been used in the buyer journey. While Sweepstakes is a commonly used tactic to expand reach for your campaigns, UGC helps you target →
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