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Impulse Purchases Impact In-Store Decisions
Frozen Foods, Snacks and Energy Drinks are the top dollar value drivers for Impulse purchases, according to Nielsen’s Category Shopping fundamentals research. Category Shopping Fundamentals is an exhaustive research that examined 77,000+ purchases among 28,000+ respondents for 110+ CPG food and non-food categories. According to the research the categories that are the strongest driver for a →
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Periscope Adds Newer Product Features
Periscope has announced the introduction of newer features such as Periscope Search, Broadcast from drones and an ability to save Broadcasts beyond 24 hours. According to “Coming Soon”, on Periscope, your broadcasts are updated and are saved with Twitter comments and hearts. You can now interact with your broadcasts captured from a Drone or a →
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Keep It Short, Sweet and Specific
Twitter’s research of over 9000 Direct Response campaigns revealed that the campaign performance on Twitter is determined by the characteristics such as the length of the Tweets, specific information shared and rewards offered. There are an overall nine set of factors that were found to be common among high performing Tweets. For discounts, percentages →
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Airbnb’s Spring Campaign Brings Forth Unique Travel Benefits
Airbnb, the world’s leading community-driven hospitality company, launched a Spring campaign #LiveThere that inspires users to feel at home while they travel. The campaign focuses on building a stronger bond with audiences by choosing a place to live that agrees with their lifestyle. After an event. AirBnB open, that was attended by 5,000 Airbnb hosts →
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