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Macy’s Thanksgiving Day Parade Experience Comes Live On Digital
Macy’s Thanksgiving Day Parade engagement on Digital with a Sweepstakes and a chance to be at Thanksgiving Day parade features Parade Day shorts and games. The microsite enlivens the parade digitally, where users can download an exclusive Thanksgiving Day Parade App and view the conversation surrounding the event. Some of the Fun Facts about the 89th →
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KFC Launches Colonels Road Trip
KFC has launched Colonel’s Road Trip similar to Macy’s Thanksgiving Parade where he visits scenic locations with posts that have a comic-like take on the road trip. Road trips are not new for Colonel Sanders who in 1955, shortly after Colonel Harland Sanders opened the first Kentucky Fried Chicken restaurant, drove cross-country recruiting franchisees. KFC has →
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Nordstrom and Sephora Lead Seasonal Social For Retail
Nordstrom’s seasonal strategy has been focused on minimal copy with posts that cash-in on the seasonal shopping sentiment by piquing the shoppers interest with style and a mid-month sale to keep the early bird shopper engaged. According to Shareablee, Nordstrom’s social media posts accounted for eight of the top ten posts and generated an average →
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Key Trends For Digital Marketing In 2016
Apple Watch was mentioned over 2 Million times on Social Networks in the last 60 days, making IoT a hot topic that is likely to be mainstream in 2016. According to Carat’s Ad spend report the forecast for 2016 for Digital, states a significant increase in Mobile and online video with Programmatic being a key media →
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