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Category: Social Media

  • Getting Your Marketing Approach Right For Mobile

      Millennials and Light TV Viewers according to a CPG Study by Nielsen, for Facebook, have shown a greater preference for online shopping and mobile payments.   →

  • Content Marketing For Engaging Mobile Shoppers on Social Media

    Social Media Apps provide a unique opportunity for targeting mobile audiences given the high usage of Social media apps with Smartphone users. Social and Mobile account for 2 percent and 3 percent conversion rates on Cyber Monday according to IBM Digital Analytics. Here are some Tips For Maximizing returns from your Content marketing Programs: Segment →

  • Content Marketing For Brand Positioning

    Marriott International in its bid to become a Publisher launched Marriott Content Studio for content, which has been increasingly popular positioning Marriott as the trusted source and a content leader in the travel entertainment space. Branded content has been seen as a way to influence buyers where customers turn to brand owned channels for trusted source →

  • Retailers Offering Deals On Digital Channels Are Spot On

    Retailers offering deals and coupons for shopping on Digital Channels are spot on with their channel strategy , as 59 percent of Shoppers look for coupons before heading for in-store shopping, according to Nielsen’s Category Shopping Research. Nielsen’s Category Shopping Fundamentals, a research capturing 45,000+ purchases among 18,000+ respondents for more than 100 Categories food →

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