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Cart Abandonment – Infographic
Cart abandonment occurs when shoppers add one or many items to their shopping cart, but leave before making a purchase. One of the fastest ways any online merchant can simultaneously increase revenue and the profitably of their marketing is to lower cart abandonment, thereby converting more shoppers into buyers. →
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Social Media Content an Important Tactic For B2C Marketers
One of the most important tactics for B2C content marketing is Social Media Content with 85 percent of respondents for CMI survey for North America claiming to have used it. More than 50 percent of respondents are prioritizing Social Media and Blogs as the Content Marketing tactic for 2017 . Brand Awareness, Engagement and lead →
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Content Marketing Strategy Framework
Content Marketing Strategy Framework that enables brands build scalable operation and serve the right content at the right time involves a five-step process. The questions that your Content Marketing Strategy needs to answer are: Why are we making content in the first place? What content do we need? How do we get that content to accomplish →
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Five Steps To Measure Social Media Success
Keeping track of your brand’s social media success on monthly basis, can help you understand your brand’s performance to ensure that you achieve your social media goals. Start with a Snapshot Start measuring the performance of social media engagement across channels. Start with a complete snapshot of your performance across channels, covering the following attributes: →
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