One of the most important tactics for B2C content marketing is Social Media Content with 85 percent of respondents for CMI survey for North America claiming to have used it. More than 50 percent of respondents are prioritizing Social Media and Blogs as the Content Marketing tactic for 2017 . Brand Awareness, Engagement and lead generation are the top three goals for Content Marketers over the next 12 months.

Techniques that are used by B2C marketers vary from Keyword research and Social Listening to learn about the audience.

Among the channels that are used by B2C marketers to distribute content, Email and Facebook were quoted as the preferred channel based on the rating by 91 percent and 68 percent of marketers. Social promotion and Search Engine Marketing are the most used methods for promoting content. Among goals quoted by Content Marketers, Awareness is the leading goal quoted by 74 percent and 73 percent use website visits as the core metric with 78 percent stating that they can demonstrate how Content Marketing has helped them achieve results.