• Best Practices For Facebook Video Creative

      Featured Facebook Video is ideal for Brand Discovery, Building Awareness and Promoting Seasonal Offers. With the growing usage of Smartphones In-store and the increased usage of Facebook Apps, brands using Featured Video can get their products and offers discovered “In the Moment”. The Cheesecake Factory’s Facebook post and featured video introduces  new menu items,

  • Pepsi Perfect – Pepsi goes Back To The Future

      Pepsi Perfect, soon to be released, was sampled by a few BTTF fans, dressed as Marty McFly. Pepsi has launched a limited edition bottle  with a new promotion. Pepsi isn’t launching a new brand, it is releasing a new limited edition bottle this Oct. 21 to let fans have their own Pepsi Perfect bottle, as seen

  • Starbucks Launches Ubiquitous Refer-A-Friend Program

    Starbucks launch of Pumpkin Spice Latte has roped in a number of followers with an all new “Orange Sleeve Society”. The Orange Sleeve Society invites users to get an invite and send one to a friend. The invitation requires “Send a friend an invitation to get a TEAM PSL cup cozy, then get one for

  • Steps To Successful Brand Strategy on Social Media

    According to a research report by Forrester, the average posts on Social networks by the Top 50 Global Brands have increased, however the interaction rates for all networks except Facebook are declining. Top brands on Facebook have doubled their fan count over the last year with average number of fans for each brand being at

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