Pepsi Perfect, soon to be released, was sampled by a few BTTF fans, dressed as Marty McFly. Pepsi has launched a limited edition bottle with a new promotion. Pepsi isn’t launching a new brand, it is releasing a new limited edition bottle this Oct. 21 to let fans have their own Pepsi Perfect bottle, as seen in the Movie where the date is same as Oct 21, 2015. For those keen to sample the drink earlier, can get their hands on a free sample by dressing up as Marty McFly and visiting the Pepsi Perfect booth after 11 a.m. and up until 12 p.m. from Friday through Sunday (October 9 – October 11, 2015). The first 200 people to show up each day will be rewarded with their very own Pepsi Perfect. Pepsi Canada Fans can get more details on Pepsi Canada’s Twitter account.
“Fans have always been a little crazy about it,” says Lou Arbetter, PepsiCo’s senior director of marketing, about the scene in the film where a Pepsi Perfect is delivered to Michael J. Fox’s character through a futuristic pneumatic tube, “and so we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product.”
The bottle is a limited edition collectible — Pepsi is planning on only making a run of 6,500 bottles — and will be sold only while supplies last. The Limited edition Pepsi perfect will be available for USD 20.15.
“We’re fans of this popular trilogy, and just generally, if you work at Pepsi you’re fans of pop culture. The brand has made its mark in pop culture frankly since Michael Jacksonmoonwalked. We’ve been dancing in and around pop culture for a while,” Arbetter says. “So we look at this as another opportunity to have a little bit of fun.”