• Starbucks And Spotify Partner To Offer Unique Experiential Rewards

    Music Streaming is an increasingly popular phenomenon with more than 30 percent of younger audiences in US, choosing Music Streaming as one of the top three most important subscription based media services. Starbucks and Spotify have come together to usher in the next generation music eco-system with the hope that the audiences who enjoy Starbucks

  • Ten Steps For Planning Brand Contests

    Contests are an effective way to engage audiences and create awareness for your brand. Some of the recent contests feature an interactive experience design that engages audiences within a context creating conversations and engaging audiences to win prizes or enter sweepstakes. The Contest design varies depending on your Contest objectives. Here are some Contest design

  • Content Marketing Ideas To Bring Forth Your Brand

    The power of storytelling has been proven effective in a business setting as shared  by Harvard Business Review research. A powerful story that  resonates with  target audience gets the audience’s attention and engages them as the characters in the story, encouraging them to identify and mimic behaviors even after the story has ended. Brands that audiences

  • Five Ways To Use Content For Brand Storytelling

    Brand Storytelling with Content requires Brands to start a conversation with the targeted audience that helps them see the usefulness of the Brand in their lives and thereon engage audiences in an ongoing conversation. Brands that seek to evoke emotions with fans and followers, can use different types of content to tell the Brand Story.

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