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Category: Social Media

  • Seven Ways To Personalize Mobile Advertising Campaign

    Personalizing your Mobile Advertising Campaign on Apps could up the Brand Favorability and Purchase Intent for your brand. Research from IPG Media Lab, indicates targeting Audiences with Personalized Ads based on Location, Search Terms, Past Purchase  and Social Media Sites used could increase Brand Favorability and Purchase Intent. →

  • Social Media and Messaging Apps Impact Teen Online Shopping

    According to a report from Pew Research Center, 24 percent of the teens are constantly online with 92 percent going online daily. Online research for shopping and social media influence plays a significant role in decision-making and sharing. Fitch’s Path to Purchase for younger audiences, detail how brands targeting audiences can integrate social media into →

  • Apple Watch Is One of The Top Ten Preferred Watches By The Teens

    According to a survey by Piper Jaffray, conducted with 6200 teenagers in Spring 2015, Apple Watch features as one of the top ten preferred watches.The purchase intent for the Watch is at 11 percent amongst the demographic where 66 percent own an iPhone and 64 percent own an iPad. One of the most compelling reasons →

  • Multi-Tasking Phenomenon Makes Digital Critical For Brands

    A research by Nielsen, covering over 2 Million data points with over 50 hours of video has shown that consumers are more likely to see your ad for a campaign on a connected device than on Television with Multi-screen usage, with 70 to 90 percent of the ads being seen on the connected device compared →

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