-
Content Marketing Vs. Native Advertising
Telling the difference between Content Marketing and Native Advertising may not be easy. Here is a summary of key differences that can help you understand how to choose the approach that is right for your brand. For Content Marketing the goals are throughout the marketing funnel right from generating awareness to increasing conversions. For native →
-
5 Surprising Findings About Mobile Advertising
According to eMarketer research based on Verve Mobile survey among 3000 respondents, aged 14-29 years old, here are five surprising findings: As high as 46 percent of the respondents wanted to save the ad for later use. Among the 3000 respondents surveyed, the ability to save the ad for later use came out as the top →
-
Facebook’s Campaign Planner Predicts Reach and Frequency
Facebook Campaign Planner a new tool for advertisers lets you predict reach for your campaign.With Campaign planner you can create versions of media plan to understand which version helps you meet your targets.In addition to being able to predict reach for different budgets, you can arrive at estimated reach for your campaign by varying the →
-
Pixar And The Art Of Storytelling
Making the story relatable is more than a clever video creative or animation. Pixar delves into various attributes that make the story relatable. The Raison d’être for a story is what determines the success of the film’s story. Strong characterizations is one of the factors that lend to the relatability for a story. Encouraging audiences →
/
Tumblr
/
Solomozone 