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Category: Social Media

  • Starbucks Co-promotes With Match for World’s Largest Starbucks Date

    Starbucks has paired itself with Match.com to create the Biggest date and a campaign that positions the brand to be an ideal companion to hang-out with. The idea for the app’s new section builds on data from Match that 3 million of its members use coffee-related keywords to describe themselves on the site. On Feb. →

  • Valentine’s Day Digital Campaigns and Insights for Search Marketing

        Brands that are engaging audiences Digitally have followed a marketing approach that looks at building a brand connect with a themed commercial or an offer that creates a bond with the audience while promoting the campaigns on Twitter and with search ads. Dairy Queen has a video advertisement on YouTube with clip posted →

  • From Conversation To Conversions

    According to Google Analytics Blog, the Sunday before Valentine’s Day sees the biggest spike in week-over-week transactions with an average increase of 10 percent.  The same holds true for conversion rates and sessions, with an average increase of 6 percent and 4 percent respectively.  Besides a week-over-week increase, the transactions are 5 percent higher on →

  • Brand Conversation With A Difference

    With the post game engagement high for advertisements aired during the game, Brands have found an all new way to create social media engagement by responding to other brands’ advertising. Some of the conversation hashtags used by Brands have received a high rate of engagement. UpForwhatever hashtag has generated 8 Million impressions while CrashTheSuperBowl gained 5 →

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