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Category: Social Media

  • Ten Steps For Planning Brand Contests

    Honda Civic’s awesome trips Sweepstakes contest “Custom Honda Rides- Awesome Trips”, gives a chance to win a custom Honda Civic Sedan designed and autographed by Demi Lovato or a custom Honda Grom motorcycle designed and autographed by Nick Jonas, or a trip to Europe to meet Nick Jonas. Contests can engage audiences with a theme or with a →

  • Lay’s Flavor Swap Interactive Campaign Yields Results

    Flavor Swap campaign for Lay’s on Instagram, yielded results for Frito-Lay North America by increasing the reach for the campaign, lowering the cost and increasing the sales. The interactive campaign on Instagram brought about an increase in in-store sales. The use of Instagram in its campaign increased the reach for the advertiser by 5 percent, →

  • Double Digit Growth Forecast For Online Holiday Retail Sales

    According to the NRF (National Retail Federation), Retail non-store sales are likely to grow by 10 percent, while Deloitte has projected a growth of 19 percent for the holiday season. According to Internet Retailer, “Non-store sales are expected to increase 7-10 percent year over year to as much as USD 117 billion for the 2016 →

  • Key Findings From Nielsen’s Total Audience Report

    According to Nielsen’s Total Audience report, though the time spent on TV has remained consistently high, the number of channels viewed has declined. According to the report, “Average television channels viewed has flattened or decreased slightly from prior years. This suggests a change in choice order as channels that were once viewed are being replaced →

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