-
Facebook Launches Marketplace
Facebook has launched Marketplace in the US, UK, Australia, and New Zealand on the Facebook app for iPhone and Android targeted at over 18 years old Facebook users. Based on the insight that over 450 Million people buy and sell from each other on Facebook Groups, Facebook Marketplace aims to be a convenient location to →
-
Key Insights From Holiday Shopping Research
Based on research among tens of thousands of shoppers, carried out in December 2015, here are the key insights for marketers and advertisers for Holiday season 2016. Promotions play a role in influencing purchases – As high as 38 percent consumers sign up for retailer’s newsletters and as high as 35 percent search on the →
-
Location Based Searches Skewed Towards Mobile
Mobile search trends based on 3.5 Million mobile site visits and hundreds of millions of online visits, conducted in 2016 for a four-week period beginning April 10 and ending May 7, 2016, found that for some sectors, primarily Food and Beverage category the smartphones and tablets account for dominant share of site visits. For Food →
-
Facebook Improves Canvas Ads
Facebook introduced Canvas, an immersive mobile ad experience, earlier this year. Recently Facebook allowed advertisers to create customized audiences for Targeting users that interact with Facebook Canvas Ads. Canvas is a full-screen, mobile ad experience on Facebook that loads nearly instantly. According to Facebook, the success from Facebook Canvas ads has delivered results across verticals. As →
/
Tumblr
/
Solomozone 