Location Based Searches Skewed Towards Mobile

Mobile search trends based on 3.5  Million mobile site visits and hundreds of millions of online visits, conducted in 2016 for a four-week period beginning April 10 and ending May 7, 2016, found that for some sectors, primarily Food and Beverage category the smartphones and tablets account for dominant share of site visits. For Food and Beverage category, mobile site visits are at 72 percent of searches that result in a visit.

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According to Hitwise, the research pointed towards a similar trend in Health industry, “The Health industry, too, sees a similarly high share of searches being initiated on a mobile device with 68% of searches resulting in a click to this industry coming from mobile. ”

For retail 56 percent of searches that are site visits are from Smartphones and tablets. Location-based mobile searches are heavily skewed towards mobile and include words like “near me,” “hours,” “24 hour” and those that start out with “where to buy…”.

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Mobile searches that included words “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77 percent of the time and cue in higher purchase intent.

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