Content Marketing Strategy Framework

Content Marketing Strategy Framework that enables brands build scalable operation and  serve the right content at the right time involves a five-step process. The questions that your Content Marketing Strategy needs to answer are: Why are we making content in the first place? What content do we need? How do we get that content to accomplish […]

Social Media Content an Important Tactic For B2C Marketers

One of the most important tactics for B2C content marketing is Social Media Content with 85 percent of respondents for CMI survey for North America claiming to have used it. More than 50 percent of respondents are prioritizing Social Media and Blogs as the Content Marketing tactic for 2017 . Brand Awareness, Engagement and lead […]

Content Marketing Strategy Framework

Content Marketing Strategy Framework that enables brands build scalable operation and  serve the right content at the right time involves a five-step process. The questions that your Content Marketing Strategy needs to answer are: Why are we making content in the first place? What content do we need? How do we get that content to accomplish […]

Pixar And The Art Of Storytelling

Making the story relatable is more than a clever video creative or animation. Pixar delves into various attributes that make the story relatable. The Raison d’être for a story is what determines the success of the film’s story. Strong characterizations is one of the factors that lend to the relatability for a story. Encouraging audiences […]