Five Ways To Design Posts For Digital Buyer Journey

Achieving your campaign goals through the buyer journey, can prove to be a big winner, if your programs build in the right messaging at each stage of buyer journey. For Digital campaigns where the advertising and social media engagement relies on Social Media posts, here are the five winning ways that you can draw on […]

Ten Steps For Influencer Content Marketing Campaign

Priming your content for the Omnichannel customer requires marketers to map out all possible content marketing touch-points and points of Influence for your audience. Influencer Marketing as seen from data shared by Tomoson is seen as one of the most effective Content tactics for online customer acquisition. Your influencer marketing campaign requires a strategic view of […]

Experience Gifting Trends This Holiday Season


According to the National Retail Federation’s final consumer holiday spending survey of the season, the average holiday shopper has completed 53.5 percent of shopping, similar to the 52.9 percent seen this time last year. Approximately 10 percent of holiday shoppers claim to have finished shopping – or 22.6 million people; that means 90 percent of holiday shoppers still have gifts, food, decor and/or other holiday items to buy.  The notable trends from the survey are the popularity of experience gifting, popularity of The Week After Christmas, Gift Cards Usage and the prevalence of Mobile devices for Holiday shopping.

Experience Gifting Trends With Millennials

National Retail Federation  asked holiday shoppers about their intentions to buy an experience Gift such as tickets to a sporting event, cheese of the month club or an adventure outing like whitewater rafting. The survey found that 22.2 percent are planning to give an experience-type gift and 36.5 percent would like to receive one. However, those numbers jump significantly for millennials. More than one-third of both 18-24, 36.1 percent and 25-34 year olds 35.4 percent are planning to give a gift of experience, and half say they’d like to receive one – 55 percent of 18-24, 49.6 percent of 25-34 year olds. Two in five at 43.4 percent 35-44 year olds would like to receive an experience gift.

And, while many will go the experience route, many stand by more traditional purchases. The survey found 50.8 percent said they have already bought clothing and accessories and 34.5 percent have already bought toys. Additionally, 33.5 percent have bought gift cards and 22.8 percent have bought electronic items.

“Giving the gift of experience is something anyone can enjoy and this holiday season, consumers don’t have to go far to find something perfect for the foodie, fashionista, thrill-seeker or sports enthusiast in their lives,” said Prosper’s Principal Analyst Pam Goodfellow. “With retailers quickly getting in on this trend by offering their customers ‘bundles’ for the perfect experience, it really is a win-win for consumers and retail companies this year to tout these unique gift ideas.”
Continue reading “Experience Gifting Trends This Holiday Season”

Macy’s Believe Campaign Weaves Magic With Digital

  Macy’s Wish Writer pen, that makes wishes come true, brings Christmas magic early with the Believe campaign. The film features wishes coming true with different situations. The wishes granted weave the Christmas magic through the film. “The star of the commercial is the magic pen, and we were trying to find another way to […]