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Category: Content Marketing

  • Real-time Socializing Increases Reach for TV Shows

    Audiences are engaging in show conversations on Social Networks while viewing TV and engaging in real-time conversations. Nearly twenty percent read comments and conversations about the show and as high as eight percent write blurbs on the programs they are watching. Content Strategy for TV programming goes beyond channels and interaction points could include apps with… →

  • How do you Optimize Video for Search Engines ?

    Video Optimization for Search Engines can be done by optimizing the text and meta information for the Video as the search engines cannot read Video file.   Use Relevant Keywords in text and information Rich content increases users improving relevancy and page rank. Clickable and shareable links create greater engagement. →

  • How do you target Millenials and GenZers with Video Campaigns?

    “Smart and funny is the New Rock n Roll” – Nick Shore, MTV According to the World Fact Book, the median age of the world population is 28, which falls within the Millennial generation and there are 1.8 billion Millennials around the globe. As the first generation to grow up inherently digital, it is also… →

  • Retail Brands Engage the Shopper with Digital Advertising

    “Mobile coupons have a 10% redemption rate versus traditional coupons’ 1%.” US Retail Digital Advertising Spend growth rate is  29.8 % and  CPG Advertising Spend Growth rate is  25.5%. The chart from eMarketer below highlights the rate of growth in Digital Advertising Spend for US Retail Industry. →

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