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Category: Content Marketing

  • Five Ways to Promote your Brand with Content Marketing

    According to an Econsultancy Content Marketing Survey Report based on a survey of more than 1,300 marketers working for brands, agencies, and publishers, the key highlights are: Over 90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three-quarters (73%) of digital marketers agree that ‘brands are becoming →

  • Five Steps to Promoting your Brand on Twitter

    According to a study by Compete, Retail brands with promoted Tweets have better engagement and conversions on their websites. Twitter users were exposed to Retail Tweets and displayed a higher likelihood to visit the retailer website as well as purchase. The likelihood of purchase increases with the frequency of exposure and the category niche. As →

  • Maximizing Conversions with Lead Nurturing

    “At least 50 % of your leads are not sales ready at their first conversion.” Lead Nurturing is a process by which leads are tracked and developed into Sales Qualified leads.* Lead Nurturing for Maximizing Conversions in 13 Easy Steps 1. Ensure that your Sign Up process is streamlined. 2. Think through the process from →

  • Building Digital Influence for your Brand

    According to Digital Influence Report published by Technorati, Brand budgets are not fully aligned with how the consumers are seeing value and being influenced, to where the brands are spending on Media, largely on account of lack of metrics that help in defining the influence of content on a purchase decision. To understand the key →

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