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Category: Digital

  • Alexa Reveals Exclusives For Amazon’s Prime Day

    Amazon’s Prime Day for Amazon Prime subscribers – a subscription service that comes with a free 30 Day Trial, changes the game with a two-hour delivery promise for the Amazon Prime subscribers on the Prime Day. Amazon has Countdown Deals that are featured on Amazon.com, however Alexa, the virtual assistant available on Amazon Echo, Echo →

  • Key Trends In Mobile Advertising

    The Key findings from a Mobile Advertising research published by Smaato analyzing over 300 billion impressions for 450 publishing partners, in Q1 2016, showed that Mobile Advertising grew at 89 percent across all regions year over year. Video Advertising gives the best returns for publishers with growth in Video eCPM being higher by 11 times →

  • Four Amazing Facts About Digital Advertising

      Increasing Your Advertising Spend On Mobile  and Digital Video matters for Your Brand as per the NCS study of 1400  ad campaigns from 450 CPG brands. Mobile performs best for bringing in Incremental Sales per thousand impressions. For Brands looking at increasing sales , the dollar impact per thousand impressions for Mobile and Digital →

  • With Alexa Buying Products Is As Easy As Saying “Yes”

    Amazon’s Alexa, a virtual assistant that allows users to add voice commands by speaking into the Echo speakers, can now order over a Million products on Amazon. According to The Verge, ” if you say, “Alexa, enable NBC News,” or “Alexa, enable Fitbit” or “Alexa, enable Dad-Bot”  to an Echo speaker, the smart software will →

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