-
Super Bowl 50 Brand Contests and Digital Activations
Acura’s Digital Activation Acura’s refer-a-friend program lets fans and a friend enjoy a Precision Crafted Performance experience. Through Twitter Conversational Video, fans can share a pre-populated tweet featuring the 30-second commercial, which when shared using #DriveAcuraNSXContest and tagging a friend, will enter them into a sweepstakes for a VIP NSX driving experience. The sweepstakes will →
-
Airbnb Personalizes Refer-A-Friend Program
Airbnb’s Refer-A-Friend program is a seamless reward program that goes on to reward the referrer and the friend with an easy to navigate experience. What makes the refer-a-friend program unique is the ease of use and the ability to see your credits at a glance. The program that is personalized and rewards both the referrer →
-
Four Ways For Brands To Persuade With Humor In Advertising
Humor in advertising is seen to work for Brand Impact, according to a Millward Brown report based on 132,000 brand research case studies, globally. In North America as high as 69 percent of campaigns that are high on impact, make use of Humor as compared to 44 percent of campaigns in the low impact quintile, →
-
Audience Optimization – What Do You Mean?
Audience Optimization, a new organic targeting tool from Facebook helps pages and publishers reach and engage the audience on Facebook and at the same time gain insights. With Audience Optimization on Facebook, Publishers can now increase the organic reach for their posts and publish content that the target group is most likely to engage with. →
/
Tumblr
/
Solomozone 