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Category: Digital

  • Gifting Themed Campaigns For Targeting Seasonal Shoppers

    According to Google, This Christmas, 40 percent of people will fake joy at unwanted presents and two-thirds are set to open at least one gift they don’t like. For consumers, the pressure to get gift giving right is already on – in fact 20 percent start their Christmas shopping in September! Finding the right gift →

  • Content Marketing Tools For Discovery On Mobile

    Facebook Audience Network Spotify expanded the reach for its campaign by 20 percent with Facebook Audience Network ads by using Display Ads available. According to Facebook for Business, mobile apps on Facebook Audience Network account for 6 percent of all time spent on Mobile Apps. Ads on Facebook Audience Network are served in Native and →

  • Top Ten Tips For Campaign Optimization This Holiday Season

    Social sharing and discovery on social networks plays a critical role with nearly 33 percent of Target Audience turning to Facebook or Twitter for deciding on the purchase and nearly 40 percent looking at emails prior to consideration phase. According to an AdAge report, Target is dedicating a whopping 61 percent of its media spending to →

  • Domino’s Pizza Targets Omni-Channel Customers

    Dominos Pizza, the world leader in Pizza Delivery has launched,  the Domino’s DXP™ (Delivery Expert), a specially designed and built pizza delivery vehicle. According to a press release, Pizza delivery represents roughly two-thirds of Domino’s business and the DXP represents the latest innovation in this space. Domino’s Anyware offers a number of options to order Pizza including →

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