• Mercedes Launches Winter Event Campaign

    Mercedes-Benz has launched Winter Event Campaign featuring offers for 2016 C Class Sport Sedans and Coupes with ad spots that stress on the limited availability of offers. The Spot Early Risers shows a family that get Mercedes-Benz delivered as a Gift with a couple being delighted on getting the Mercedes-Benz delivered to their house as a gift.

  • Hallmark Launches Video Campaign and Interactive Digital Experience

    Hallmark has launched an Online Video campaign with humor linked to a unique interactive site experience with a theme #KEEPSAKEIT Together. The site is customized for exploration where audiences can get inspired with ideas for gifting and explore merchandise in a story book format or shop the collection online. Hallmark has introduced a sweepstakes that

  • Tactics for Engaging Holiday Season Shopper

    Targeting Holiday Season Shopper with the right content and context can create the right appeal for deal seeking holiday season shopper. Here are some tactics brands can target  and engage Holiday Shopper with prior to prime shopping season. Flash Sales hhgregg has organized sales through the November month offering deals and discounts specific to a

  • Key Mobile Trends For Holiday Season

    Mobile has a direct impact on retail sales and according to Bing Ads Internal data retail impressions on mobile grew by 103 percent for the period ending April 2014, the growth in mobile clicks for retail vertical have grown by 260 percent for the period ending Q1 2015. For the four categories, Home and garden,

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