/

Tumblr

/

Linkedin

Category: Digital

  • Five Golden Rules of Engagement With UGC

    UGC, User Generated Content, is seen to  resonate better with the conversion rates for UGC being 5X higher. Brands have reportedly seen an increase of 10 percent in conversion rates when User generated content has been used in the purchase path. While Sweepstakes is a commonly used tactic to expand reach for your campaigns, UGC →

  • Facebook Announces New Video Formats and Viewing Experience

    Mobile Video is fast emerging as the most engaging video ad format.  According to Carat’s Ad Spend Report 2015, Mobile and online video are the key drivers of social media advertising revenue growth, where mobile in-app video ad placements are likely to grow at a faster rate than mobile web browser-based advertising. To focus on →

  • Retailers Offering Deals On Digital Channels Are Spot On

    Retailers offering deals and coupons for shopping on Digital Channels are spot on with their channel strategy , as 59 percent of Shoppers look for coupons before heading for in-store shopping, according to Nielsen’s Category Shopping Research. Nielsen’s Category Shopping Fundamentals, a research capturing 45,000+ purchases among 18,000+ respondents for more than 100 Categories food →

  • Facebook Rolls Out Ads For Leads Generation

    Facebook had earlier announced testing of “Lead Ads”, that are now available for all advertisers. The Leads generation ads that are available differ from the formats that are available through the other link and domain ads available on Facebook as the creative is customized with pre-filled information making the format mobile user-friendly and at the →

Design a site like this with WordPress.com
Get started