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Category: Digital

  • Apple Introduces Apple Music

    Apple has introduced Music Streaming service Apple Music merging Beats Music with a new streaming service from Apple, with a three-month free trial and is likely to be available on Android and Apple TV later this year, according to a blog post on 9to5Mac.com. View the hands-on Review of the Apple Music app. To Read More, Click →

  • Six Stellar Brand Advertising Tips For Video on Facebook

    According to Social Bakers, Facebook reach is greater than any mainstream website with interest based targeting, making it the preferred media channel for brands looking at building affinity with sports fans and engaging fans for an event. An endorsement and a making of video as well as showcasing some of the highlights from an event →

  • Facebook Introduces Mobile App Ads in Carousel Format and Rolls Out Desktop Video App Ads

    The Carousel Format that was earlier available only for Link Ads and Dynamic Product Ads has now been extended to Mobile App Install and Engagement ads. Carousel ads are available in Power editor and through Facebook Marketing partners as well as the API. Desktop Video App Ads Facebook has also rolled out the Desktop Video →

  • Key Insights For Retargeting Campaigns

    According to a research report by IAB, based on a survey of 1000 US Marketers and 11000 US Advertisers’ retargeting campaigns on AdRoll, Retargeting has emerged as the breakout marketing tactic. The single most important campaign goal for marketers using remarketing as the key tactic is Brand awareness followed by  Engagement. Mobile is the key →

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