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Six Ways Brands Can Use TrueView Shopping Video Ads
The seasonal strategy for your brand thus far defined by Shopping Campaigns linked to best sellers now has an all new way to engage audiences with Shopping Video Ads on YouTube. Williams Sonoma with Visa Checkout have rolled out a Video shopping experience that seamlessly blends the context with in-stream shopping and ease of paying, →
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Instagram Ads With Improved Targeting
Instagram has successfully run 475 Brand campaigns on Instagram as “Sponsored Posts” that yielded over 2.9X lift in Ad Recall for advertisers, according to Instagram for Business Blog. The campaigns were measured with Nielsen Brand Effect that measured the results of sponsored posts on Instagram, and ever since Instagram has introduced newer ad formats including →
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Live Streaming For Brands – Best Practices and Trends
Music, Celebratory events and Sports are the Content Genre that create the most audience engagement for Live streamed events. Mary Meeker’s 2015 Internet Trends Report , has shared statistics for viewers of live streamed events for Snapchat Stories where over 40 Million viewers engaged with Snapchat Stories over three days for a music event. →
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