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Category: Digital

  • Snickers Builds on Humor and Personalizes Brand Campaign

    Humor is seen as key for making your brand win on Social Media. The Snickers Campaign #EatASnickers launched for Super Bowl 2015 has extended the campaign with a new Creative  #What’sUpMarcia. The campaign taps into the positioning for the brand “Snickers Satisfies” while trying to depict humorous situations that can arise when people are hungry. →

  • Seven Ways To Personalize Mobile Advertising Campaign

    Personalizing your Mobile Advertising Campaign on Apps could up the Brand Favorability and Purchase Intent for your brand. Research from IPG Media Lab, indicates targeting Audiences with Personalized Ads based on Location, Search Terms, Past Purchase  and Social Media Sites used could increase Brand Favorability and Purchase Intent. →

  • Five Ways To Promote Your App This Summer

    Planning your App’s summer campaign ahead and promoting the same on channels where your app is most likely to be discovered is going to keep your app ranking at the top this summer. With App Store being the most preferred place to search for apps, your App description and App Store Search Strategy should be →

  • Multi-Tasking Phenomenon Makes Digital Critical For Brands

    A research by Nielsen, covering over 2 Million data points with over 50 hours of video has shown that consumers are more likely to see your ad for a campaign on a connected device than on Television with Multi-screen usage, with 70 to 90 percent of the ads being seen on the connected device compared →

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