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Category: Digital

  • The Importance Of Mobile Creative

    Mobile creative is increasingly important as mobile campaigns are found to be more effective, with shoppers increasing using mobile InStore with a high incidence of both Mobile App and Browser usage. Nearly 22 percent of Shoppers access social networks on Smartphones while shopping InStores. The use of devices varies with Smartphones being the leading device →

  • Five Remarketing Campaign Ideas For Twitter TV Ad Targeted Audience

    Twitter TV Ad Targeting and Twitter Amplify offer advertisers opportunity to reach audiences with the brand creative during the event with the help of Video. The Promoted video can showcase your brand in several ways either as a Pre-roll ad with the brand logo or with a mention of Twitter handle for your brand or →

  • TacoBell’s Contest For Breakfast Defectors Rolls-Out A New Mission

    Taco Bell’s Breakfast Defectors campaign for the launch of new Biscuit Taco has a Mobile First strategy with campaign components such as shareable GIF’s and  contests on social media. To create a greater ad recall and brand association,  a follow-up to the advert, which has received a higher than average ad effectiveness rating, Taco bell →

  • Messaging Apps Are An All New Playground For Advertisers

    Tinder, a popular dating app has introduced its first Video Ad for Bud Light after the launch of a Premium paid version of the app “Tinder Plus”. In-app advertising according to Statista, is likely to grow faster than the Freemium and Paid Apps model for Messaging apps and  in 2018, IM apps such as WhatsApp and →

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