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Category: Digital

  • Facebook Introduces Product Ads

    Facebook introduces Product Ads that let advertisers promote products with Dynamic Product ads, multi-product ads or promote the entire Product catalog with a call to action in the advertisement. The dynamic product ads and multiple product ads help retailers showcase products with a positioning that is unique for each product. The advantage of product ads →

  • Insights for Short-form Video Advertising Creative

    Brands looking at creating Short-Form video to achieve their advertising goals can benefit from Millward Brown’s research insights on short-form or micro-video. Messaging and creative play an important role in getting your idea across to the audience. Loops create an engagement According to the research, the engagement is on account of repetition in the creative. →

  • Adidas Launches New Brand Campaign

    “The last goal? Doesn’t matter. The last victory? Already forgotten. Yesterday is gone. Lost in the record books. But today is up for grabs. Unpredictable. Unwritten. Undecided. Now is ours. Do something, and be remembered. Or do nothing, and be forgotten. No one owns today. Take it.” Adidas’ new brand campaign continues with the brand →

  • Audience Engagement With Instagram Contest

    Instagram with 300 Million accounts networks a global community sharing over 70 Million Photos and videos. In a report by Forrester Research, Instagram generates the highest engagement per user among seven social networks analyzed. Using Instagram for promoting your business and engaging your customers can be done with simple like to win contests or contests →

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