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Target Audiences On-The-Go With Apps During The Holiday Season
According to comScore Mobile Metrix, share of Mobile time spent is fifth highest for retail apps which makes Retail apps a category that most retailers are investing in to get the share of attention from the target audience. The share of time spent usually varies with the age group. though Social networking sites tend to be →
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Twitter Introduces Segment Based Tailored Audiences In Mobile App Promotion
Twitter introduces Segment Based Tailored Audiences in Mobile App Promotion, making it easier for Mobile App Advertisers to Create App specific Engagement Campaigns linked to App Installs, Purchase or sign-ups. Mobile App Promotion product suite now includes action linked audience segments that will help App advertisers target specific segments linked to App Actions. The product →
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