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Category: Digital

  • Smartphone Shopper and Key Trends Impacting Retail

    Mobile advertising in the United States has been estimated at USD 5.3 billion during the first half-year for  2014, up from USD 3.0 billion in the first six months of 2013. “Mobile’s continued rise speaks to consumers’ increasing reliance on smartphones and tablets, whether on-the-go or at home. And, digital video too is seeing gains →

  • Mobile Advertising Revenues Increase by 76 Percent

    “Mobile’s continued rise speaks to consumers’ increasing reliance on smartphones and tablets, whether on-the-go or at home. And, digital video too is seeing gains that reflect a new ‘viewing’ paradigm that is taking place on interactive screens, big or small.” Internet advertising revenues in the United States were at USD 11.7 billion in the second →

  • Instagram and Mobile In-Store Shopping Key for Engaging Teens

    Targeting Teens may require you to think of a mobile first strategy with Instagram as the Network of choice with trends and themes that are diverse enough to reflect their individuality. “Teen closets are diverse, just like their social circles and lifestyles. The millennial thirst for adventure is clear with experimentation, discovery and individuality being →

  • Harness the Power of Custom Audiences to Increase Your Campaign’s Reach

    You are a Retail Brand looking at optimizing your campaigns for  Holiday Season. You are an established retailer and would like to take your brand to newer markets. You are an existing brand with a large share of local national market but are aiming for a regional or a global launch. You have decided to →

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