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Category: Digital

  • Inspire Teens to Foster Brand Connect

    Teens are seeking greater expression and Social Media has created the right platform for teens and young adults to reach out and connect with friends, family as well as keep up with Global issues. It’s not surprising that Social Video and Instagram are the format and network of choice for the age group. Brands that are →

  • The Millennial Shopper – Infographic

    Content Marketing for Millennials in Social Media requires newer tactics, with Twitter, Facebook, Instagram and YouTube featuring in the Top Ten brands and as high as 59% of Millennials stating that they would like the branded content on Facebook and as high as 48 % of Millennials would shop online. Millennials like Branded Content as →

  • Turbo-charge Your App Acquisition Strategy With Five Key Pointers

    With App engagement across categories on the rise, it is not surprising,US revenue for streaming-music services rose 28 percent to $859 million in the first half of the year, compared with $673 million in the year-earlier period. The category included subscription services like Spotify and Apple’s Beats Music, streaming radio like Pandora and Sirius XM →

  • Mobile and “Realism” dominate Video Advertising

    YuMe collected feedback from over 7,000 video viewers and over 3600 Online Lab participants for six leading Targeting Indicators in 12 distinct scenarios . The research focuses on moving beyond reach and frequency as the only measurement metric and looks at where brands and advertisers can reach attentive audiences. In attention to looking at Location,Need,Content →

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