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Optimizing Tablet Experience with Design Elements
Tablet viewers have a greater propensity for Video Content viewing and have greater Video Completion Rates. According to eMarketer the average time spent per day by US Adults for non voice activities is approximately the same for Smartphone and Tablets. According to a Mobile Usage Study 90 % of Mobile users share on social networks and Tablet… →
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Campaign Insights for Targeting Mobile Consumer
Apps will generate revenues of $25 billion in 2013; $16.4 billion will come from smartphone apps and $8.8 billion from tablet apps. Of this $25 billion, 65 percent will come from Apple’s iOS ecosystem, 27 percent from Google’s Android, and the remaining 8 percent from the other mobile platforms. In 2018, app revenues will be… →
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Mobile Video and Location-based Targeting For Mobile Ads Optimization and Conversions
TV advertisers make up the vast majority of brands moving media dollars to in-stream video. More than 90% of their online video creative is the same as, or a variation of, the ads they run on TV. Brands are getting innovative in the use of Mobile Video with Mobile Apps Vine and Instagram that reach… →
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Mobile Strategy in the Multi-screen World
Retailer Apps may become key in Mobile First Marketing approach as the trend for Digital Couponing continues to grow. →
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