Key Insights For Content Marketing For Holiday Season

Holiday 2015 brought in a 60 percent growth in traffic and conversion rates.  The US retail online sales for Holiday Season 2016 are likely to grow by 13.3 percent according to eMarketer. Nearly 50 percent of shoppers have reported Holiday Shopping begins before Thanksgiving and nearly 25 percent start before Halloween. Optimizing your campaign for […]

Trends Shaping Omnichannel Retail

As per  Nielsen‘s Global Study, more than half of global respondents use mobile for conducting research prior to shopping, to compare prices, make better shopping decisions and look for coupons and deals or as a shopping assistant.  53 percent use their mobile device when shopping to compare prices or look up product information 52 percent. More […]

5 Key Stats About Visual Content and Purchase Behavior

According to a report by Power Reviews Visual Content influences purchase behavior. Here are five key stats from the report “Snapshot for Ecommerce“. Key Stat One 81 percent of those age 18-29 say they regularly or always seek out visual content, compared to 72 percent of consumers of all ages, prior to making a purchase. […]

Lay’s Flavor Swap Interactive Campaign Yields Results

Flavor Swap campaign for Lay’s on Instagram, yielded results for Frito-Lay North America by increasing the reach for the campaign, lowering the cost and increasing the sales. The interactive campaign on Instagram brought about an increase in in-store sales. The use of Instagram in its campaign increased the reach for the advertiser by 5 percent, […]