6 Ways to Promote Your Gift Cards

According to Bizrate Insights, a survey conducted among consumers of 5000 eCommerce retailers via an online survey presented immediately after completing a purchase, Gift Cards are seen to be preferred by Millennials, with over 70 percent of 18-34 years, stating a preference for receiving Gift Cards. However, there was a gap among consumers hoping to […]

The State Of Branded Content

According to a quantitative study by IPG Lab and Forbes in collaboration with Syracuse University, “Storytelling : The Current State of Branded Content”,Branded content is proven to perform for memorability, brand perception and purchase intent/ consideration. With over 40 different test conditions, for different verticals and different types of content as well as Level of […]

5 Charts You Need To Look At From Holiday Season

Online retail sales increased by 26 percent over Black Friday and Thanksgiving in 2015 YOY. Mobile accounted for nearly 60 percent of search traffic and 40 percent of online sales for Thanksgiving and Black Friday weekend.┬áTransactions peaked on Cyber Monday, which continued to be the biggest online shopping day of the season. Online sales for […]