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Category: Insights

  • Facebook Introduces Updated Personalized News Feed

    Facebook has personalized the News feed further making it easier for users to view the News Feed as they would like to view it. Facebook now allows users to personalize News feed by choosing the stories that they would like to see appear first in their News Feed. To view the stories that matter the →

  • Twitter Upgrades Audience Insights

    Twitter has upgraded Audience Insights, giving brands greater ability to target the audiences based on their likelihood to convert and at the same time create campaigns that resonate with the targeted audience by understanding buyer personas. According to the Twitter Advertising blog, “advertisers can access key insights about the people they reach with ad campaigns →

  • Key Insights For Retargeting Campaigns

    According to a research report by IAB, based on a survey of 1000 US Marketers and 11000 US Advertisers’ retargeting campaigns on AdRoll, Retargeting has emerged as the breakout marketing tactic. The single most important campaign goal for marketers using remarketing as the key tactic is Brand awareness followed by  Engagement. Mobile is the key →

  • Six Key Mobile Video Trends For Advertisers and Publishers

    A research report from IAB where 200 consumers above 16 years age owning a smartphone, across 24 countries were asked to respond to the Mobile Video Research , the key findings show that the long form video, more than 5 minutes, is watched by 36 percent of the viewers. The short form video, a more preferred →

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