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Category: Insights

  • Key Insights For Mobile Advertising

    Brand Engagement Campaigns on Mobile are designed to increase the Brand favorability and generate higher purchase intent or consideration for your brand. The key metric for campaign success measurement is number of interactions and engagement. According to MillwardBrown’s Ad Reaction study, Mobile advertising is seen to have increased brand performance on all metrics in comparison →

  • Key Insights For Designing User Experience For The Smartwatch App

    Mobile mind shift has created newer opportunities for Marketers to respond to the glanceable moment offered by Smartwatch screen views.  According to research by Forrester, as high as 10 percent US respondents use a daily fitness tracker and as high as 45 percent are intrigued by the prospect of getting a Smartwatch. A Smartwatch experience →

  • Five Ways To Optimize Your Brand’s Facebook Advertising Campaign

    Facebook Advertising Campaigns are seeing a higher clickthrough rate for Video. Here are Five Ways To Optimize Your Brand’s Facebook Advertising Campaign. →

  • Native Video Advertising At Scale For Brand Metrics and Advertising Campaign Goals

    Mobile  advertising has delivered on Brand Performance Metrics, with a clear lift on most parameters including Brand Favorability. Mobile is key to engaging audiences and native video advertising seems to be gaining ground with Digital video performing better for Brands compared to display advertising. Campaigns on premium sites are performing better, pointing towards a trend where →

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