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Category: Insights

  • Connected Devices and Changing Media Habits

    According to Nielsen’s third-quarter Total Audience Report the media habits are evolving to reflect the fast paced changes in the technology landscape. The connected devices have created a viewing phenomenon that requires advertisers to buy media and deliver campaigns with a newer approach, as viewers can choose to watch live linear programming, video on-demand, or →

  • Shoppers Embrace Local Business offers and Location Based Marketing

    According to a research study by Nielsen, for Yelp the key triggers for sales and drivers for retail business the shoppers are enthusiastic about making Gift purchases and Holiday Shopping starts  as early as Thanksgiving. Nearly Eighty percent of the shoppers will prefer to purchase gifts from Local Businesses and as high as 44 percent →

  • Your Facebook News feed Is More Customized … Appealing Content is All Pervasive

    Un-follow and Re-follow People, Pages and Groups News feed gives you an option to Un-Follow and Re-Follow people, pages and groups with a simple click. You can also see a summary of top posts and pages that you liked to see more of similar posts. New ways to give feedback about your News Feed If →

  • Consumer Insights for Holiday Season Campaigns

        Online sales during the Holiday Season are likely to grow by 8-11% over last year according to National Retail Foundation. In a survey conducted by PunchTab, with 1,143 U.S. consumers in September 2014 to study Holiday Season Shopping trends, the Consumer segments were found to be varied based on their holiday shopping behavior and →

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